Key tip:

Clearly differentiate your services from those of your main competitors.

We'll show you how.

Energise your marketing with our Marketing for Growth programme

How effective is your marketing? How many of your recent new clients were won as a direct result of your marketing activities? If you stopped marketing tomorrow would it make much difference?

We understand that for many professional services companies’ creating a workable marketing plan seems an overwhelming project to undertake.

That’s why we’ve created our Marketing for Growth programme. Based on a series of workshop sessions our programme aims to create an effective marketing strategy for your organisation.

The main topics include:

Step One: Understanding your business

Review:

• the business plan and fee/revenue structure
• the income by client and activity
• the current marketing budget and activities
• any existing collateral, and your website
• your service offerings

Undertake a SWOT analysis

Step two: Review the marketplace

Review the competition and marketplace

Look at any new opportunities that could be exploited

Define the target market

Define your ideal client profile

Step three: Develop a marketing proposition

Positioning your company

What client pains and problems do you solve?

Differentiate your services from those of your competitors

Define the USP (Unique Selling Proposition)

Define what supporting collateral is required

Step four: Create a marketing strategy and a plan

Activities to get attention

Creating the ‘most wanted’ prospect list

Motivate prospects into positive action

Activities to establish credibility

Create a monthly activity plan

Step five: Implement and track results

How to control the sales process

Managing prospect lists and response reporting

Maintaining client relationships

We cover much more in the sessions and as each business is different we tailor our approach for each client.

We facilitate and run the sessions and create the final deliverables such as marketing messages, positioning statements and the all important marketing plan.

At the end of the sessions you get a detailed marketing plan which you can implement immediately.

To learn more, call Tim Baugh on 01707 392552 today!

Related articles:

Generating new business via networking .. click here >>

How to use Email marketing effectively .. click here >>

You need a communications strategy .. click here >>

How to build a website that works .. click here >>

Downloads:

The Marketing for Growth PDF flyer .. click here >>>