Clearly differentiate your services from those of your main competitors.
We'll show you how.
Energise your marketing with our Marketing for Growth programme
How effective is your marketing? How many of your recent new clients were won as a direct result of your marketing activities? If you stopped marketing tomorrow would it make much difference?
We understand that for many professional services companies’ creating a workable marketing plan seems an overwhelming project to undertake.
That’s why we’ve created our Marketing for Growth programme. Based on a series of workshop sessions our programme aims to create an effective marketing strategy for your organisation.
The main topics include:
Step One: Understanding your business
Undertake a SWOT analysis
Step two: Review the marketplace
Review the competition and marketplace
Look at any new opportunities that could be exploited
Define the target market
Define your ideal client profile
Step three: Develop a marketing proposition
Positioning your company
What client pains and problems do you solve?
Differentiate your services from those of your competitors
Define the USP (Unique Selling Proposition)
Define what supporting collateral is required
Step four: Create a marketing strategy and a plan
Activities to get attention
Creating the ‘most wanted’ prospect list
Motivate prospects into positive action
Activities to establish credibility
Create a monthly activity plan
Step five: Implement and track results
How to control the sales process
Managing prospect lists and response reporting
Maintaining client relationships
We cover much more in the sessions and as each business is different we tailor our approach for each client.
We facilitate and run the sessions and create the final deliverables such as marketing messages, positioning statements and the all important marketing plan.
At the end of the sessions you get a detailed marketing plan which you can implement immediately.
To learn more, call Tim Baugh on 01707 392552 today!